Marketing Campaign Manager Team Lead

Descripción del trabajo

JOB DESCRIPTION

How will your role impact First Command?

The Marketing Campaign Manager, Team Lead oversees the development and execution of all information related to First Command’s ongoing marketing campaigns and programs. He or she will enhance client relationships through increased engagement and relevant product or service offerings. This position will rely on close collaboration with internal marketing partners such as creative services, communications and content services and others to support a complex array of internal clients and products with responsible for creating, implementing and managing a comprehensive campaign strategy for the purpose of capturing, organizing, mining, analyzing and cleansing data as required to support targeted marketing campaigns. The Team Lead role will also oversee the daily operations of the Campaign Manager team and work directly with the Director and VP of Marketing Strategy to drive team strategy, tactics and execution.

This position will be responsible for establishing relationships with all organizations critical to the success of marketing campaigns to include key departments such as Business Information Services (BIS), Investment Product Management, Bank and Trust Services, Training, Recruiting and Advisor Operations.

This position will be responsible for establishing collaborative relationships with all departments critical to the success of marketing campaigns to include key departments such as Advisor Recruiting and Advisor Operations. This position will work very closely with the Director of Recruiting and Licensing, as well as the Advisor Operations, Chief of Staff in order support their goals. The primary objective for this position is to increase the health of the advisor force, increase retention of the current advisor pipeline and develop tools and resources for the advisor force to leverage in local marketing efforts.

What will you be doing?

• Manages the end-to-end marketing project and campaign process, including the reviews by subject matter experts and ensuring compliance with all legal and regulatory standards.
• Serve as the project manager to facilitate the execution of strategic marketing campaigns/communications.
• Day-to-day leadership of the Campaign Manager team, helping to manage team workload, oversee and guide strategy and tactical direction of the team with oversight from the Director and VP of Marketing Strategy.
• Leads the development of strategic and tactical marketing plans with a strong focus on recruiting and direct to client or prospect campaigns.
• Stays abreast of changes in the marketing environment and relies on extensive marketing background to make recommendations or adjust plans as the market changes.
• Manages the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports – present results to leadership as required.
• Acts as primary interface to internal partners to establish plans that designed to achieve key company growth metrics, provide regular status updates and manage expectations of marketing deliverables.
• Maintains oversight of corporate marketing plans, ensures measurement of all marketing initiatives, and recommends the improvement of future marketing programs based on program performance and results.
• Ensures successful delivery of campaign through field-based Deputy Directors of Operations.
• Delivers results under pressure leading multiple projects to successful results.
• Supports company brand standards.

What skills/qualifications do you need?

Education

• Bachelor’s Degree in Business or Marketing required

Work Experience

• 9+ years marketing and brand experience
• Demonstrated expertise in market and client segmentation practices and processes required
• Demonstrated leadership of teams (influencer and/or manager)
• Proven experience developing and executing marketing and media plans
• Experience in the financial services and regulatory industry strongly desired

Knowledge, Skills and Abilities

• Demonstrated working knowledge of cross channel marketing elements including
• Online
• Social
• Collateral material
• Email
• Direct mail
• Promotion
• Familiarity with marketing systems software and techniques to coordinate their development, customization and maintenance.
• Strong communications and relationship management skills
• Computer skills required include familiarity with Microsoft Office products, including advanced Excel knowledge and Microsoft Access.
• Knowledge of report writing applications is desired.
• Experience gathering business requirements in process design.
• Strong direct and digital marketing, database marketing, marketing analytics and CRM experience.
• Experience in deploying campaign management, marketing automation and marketing resource management tools a plus.
• Knowledge and experience operating in military markets; prior military service a plus. 

Disclaimer

The information of this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job, which may vary on the department or the assignment. The actual essential duties, responsibilities and qualifications may vary by department, reporting structure and other business needs. No inference should be drawn that a specific job duty, responsibility or qualification is non-essential by its absence from this description.

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JOB LOCATION

Fort Worth, Texas, United States

COMPANY LOCATION DESCRIPTION

Headquarters

POSITION TYPE

Full-Time/Regular